It’s National Share-A-Story Month, and here at GLAD we’ve been considering how storytelling can be used to create great elearning experiences. The theme for this year’s event is ‘Picture a Story,’ celebrating the impact of illustrations as a storytelling medium for all ages. We all know the old adage that ‘a picture is worth a thousand words,’ but how you use images has a big difference how effective your course is. Here’s an example:

Once, there were three little pigs. They decided to develop some elearning to convince their neighbour, Mr Wolf, that there are many advantages to not eating pigs.

storytelling - three little pigs

The first little pig built his elearning with lots words and bullet points. It was certainly very comprehensive.

The second little pig decided to put some images into the elearning, to make it more visually appealing. He put in lots of images everywhere he could. Photographs, icons, cartoons, anything he could find.

Confused Wolf

The message just wasn’t getting through. It looked like pork was definitely still on the menu. Fortunately, the last little pig was more clever than the other two. He knew that images and text should work together to provide information and to demonstrate how it works in a real world situation.

Using images - four tips

the wolf understands

Thanks to quality elearning, the pigs never had to worry about being wolf food ever again.

Next Steps

This story is a fantastical fairy tale, but the same principles apply in stories about everyday work situations. Images deliver information succinctly and memorably, especially when combined with excellent storytelling to give elearning scenarios depth and polish. Instead of explaining that a customer is upset with the actions of the learner, images show that they are upset.

At GLAD we offer range of elearning solutions featuring interesting stories and complex scenarios. If you’d like to know more about how we can help your business, email us at   enquiries@gladsolutions.co.uk. You can also follow us on Twitter.

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