After years of greens and previously soft pastel colours, this year’s 2018 announcement of PANTONE 18-3838 Ultra Violet shows Pantone leading us into the future with a bang. The impact of this colour announcement plays a vital role in the creative industry. A role that is always met with anticipation and excitement for the New Year. It symbolises the mood and current social culture of the world in ways that make you think. It encourages creativity and pushes designs to the upmost. According to Pantone, this diverse shade of purple “communicates originality, ingenuity, and visionary thinking that points us toward the future.”
The blue based purple is rebellious and punk, yet equally as calming and royal. A signature shade for the late rock royalties’, David Bowie and Prince. But what does this mean for designers and how does this fit it into the world of elearning?
Why the colour Ultra Violet?
“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Colour Institute.
The reason behind this shade is in no doubt revealed from the past years reflection – a visual analysis of 2017. It comes following a year dominated by galactic patterns in home decor, mystical creatures such as unicorns and mermaids, and an interest in space exploration that seems to behold the mainstream culture. From exploring new technologies to the wider galaxy, Ultra Violet channels night skies and the edge of the colour spectrum. It reflects the unknown and excites the future. For designers’, the promise of bold colour palettes offer plenty of creative roads to follow.
Will it work in elearning?
Purple is like Marmite in the world of design. You either love it or you hate it. Having used this colour in multiple designs over the past year, I for one have grown fond of it. It’s bright and ambitious. A difficult colour to use in print but a great contender for digital design. The luxury colour will work well for brands that want to convey these sorts of values.
However, as elearning is highly associated with UX design, putting Ultra Violet into practice from a UX point of view can be challenging. You wouldn’t necessarily design a course for a client using a purple background (unless it was part of their branding guidelines). A purple interface is hard to visualise successfully. In contrast, purple against white or light grey backgrounds would be successful as accents of design or typography. A subtle use of the Pantone Colour of the Year 2018.
Sure to offer plenty of creative opportunities for designers, here is how we’ve used to the colour in its very own microlearning piece!
Alternatively, look on Dribbble for some creative inspiration!
Are you feeling inspired by PANTONE 18-3838 Ultra Violet? How will you incorporate it into your elearning projects?
Look out for more of our microlearning pieces, like the Pantone Colour of the Year, throughout the upcoming year! Make sure you sign up to our newsletter to ensure you don’t miss them or follow us on Twitter @GLADSolutions.